OUR VISION;

A BOOT THAT OVERPERFORMS

How many riding boots haven't cracked or dried out because of all the time consuming care you did NOT give them?

How many uncomfortable "breaking in" days have you endured before you could even sit up? And when the boots finally fit, they get too low and then they break, even if you haven't had them very long...

Our vision was to create an "intelligent riding boot" and that concept alone sounds a little crazy, but sometimes you have to dare to think differently to break new ground and start changing (and simplifying) an entire industry.

In other words, we would develop a riding boot that has everything that today's riding boots lack.

The list was long, but in short, the following problems would be solved:

  • Perfect fit
  • Should last longer
  • Avoid spending time on cleaning
  • Get rid of bulky boot bags and boot stretchers
  • Long delivery times
  • Avoid "walking in" new boots and avoid chafing in the knee crease
  • Avoid getting your feet wet

JENNIE JUHLIN LUNDSTRÖM

NEW TECHNOLOGY IN CLASSIC DESIGN

But what do we mean by an "intelligent riding boot"?

Well, we were looking for the perfect material that would have all the properties we required. We quickly realized that there was no such material on the market so we decided to develop it ourselves. It took many, many months of research, testing, and evaluation before we were satisfied.

In the end, we had created a material where the boot shank, with the help of the body's own heat, adapts to the rider's leg shape and not only provides a perfect fit but also optimal support and grip in the saddle.

And perhaps best of all; even a trained eye has difficulty distinguishing between our material and genuine leather.